IDS Digital Playbook


Our founder, DR. SK Tan, migrated to Singapore from Malaysia and practiced at the Island Group Clinic, a general practice medical group.

After a year when the group was being dissolved, Dr. Tan managed to secure financing and bought over the group.

At the Island Group, Dr. Tan made use of his previous training in Dermatology (at St John’s Institution, London) and started seeing many patients with skin problems. He also took in a partner whom he subsequently passed the group to.

The Aesthetics part of the practice grew and he decided to separate it from the family practice of the Island Group Clinic. Detractors (friends and family) expressed their concerns on the viability of a dedicated Aesthetics Clinic, given that aesthetic treatments were still somewhat of a novelty in the mid 90s.

Against all the negative advice and discouragement, Dr. Tan went ahead with his decision and in 1998, he founded the DRx Clinic.

The clinic continued to get a steadily increasing flow of customers which gradually became challenging as there was only one doctor.

Mrs Janifer Yeo-Tan realized that put a limit to the number of consultations and she implemented an idea that would change the direction of the aesthetics business-model forever.

She brought in trained beauty-therapists to assist – a novel idea at that time! This helped the doctor in optimizing his time with each patient – time was then well shared between consultation and treatment that could be handled by the therapists.

Soon after, the concept of ‘medi-spa’ treatments and ‘facials’ was introduced and added to the business.

The aesthetics aspect of the business worked very well in meeting a wider range of needs that consumers had, beyond just medical concerns for the skin.

Mrs Janifer Yeo-Tan set up DRx Meditech, and introduced the trading and distribution of aesthetic and medical machines into the group.

Our founders sold the DRx group of companies, to a multi-national conglomerate for an undisclosed sum. This set a precedence as this was the first time that an aesthetics clinic had been successfully sold to a MNC.

Four years later, IDS was born after Dr and Mrs Tan decided to launch a new clinic and skincare line.

After a year of cruising along, Dr. Tan’s good friend, Jacob Waugh, a brilliant physician/scientist, who had just exited as the Chief Scientific Officer of Revance Therapeutics, a specialty biopharmaceutical company developing topical botulinum toxin, propositioned a collaboration that would involve R&D for IDS Skincare.

Dr Tan, Janifer and Jacob founded JJSK Incorporated and introduced an innovative skin-delivery technology that is now being used in a number of key IDS Skincare products.

JYSK also then started a laboratory and, subsequently, manufacturing facilities (GMP-certified) (in 2018), in Singapore, used for prototyping and production.

IDS’ first retail store at Robinsons The Heeren opened doors, followed by subsequent outlets at Metro Paragon, Isetan Katong and Tampines.

IDS Aesthetics as well as IDS Skincare online shop were also launched that year.

IDS introduced DermaShield, a new range of products that offer blue light protection.

IDS ended the year with a bang as the group launched its first massive brand awareness campaign - #IDServe by setting up a retail space at the Glasshouse in collaboration with Robinsons The Heeren.

The campaign educated consumers on the layers and types of skin conditions, as well as shedding light on the difference between efficacy in products, and “ad-fficacy” on skincare marketing.

Following the brand’s campaign launch, 2019 saw a chain of developments for the group.

IDS has continued to grow into a recognizable name with a few breakthroughs under its belt.

First came the launch of IDS Aesthetics ‘unlimited facial memberships’ which created quite a stir as it was unheard of in the aesthetics industry.

Meanwhile, IDS Skincare constantly improved its research and formulations. The new and improved version of their innovative delivery system - Neulastin was introduced.

Soon after, the group relaunched their e-store which saw the start of a consolidation of more brands coming under one roof, including their brand baby - Kylaz, a targeted 3-step acne treatment line. Its launch in Bangkok also saw an opportunity to grow its regional presence, particularly in Thailand and Philippines.

2019 closed with an epic finale as IDS topped the retail charts, beating all other renowned global brands during its Black Friday Sale in Robinsons The Heeren. It was indeed a historical moment for this young, homegrown brand.

Open in January 2020, IDS new and biggest flagship outlet at Orchard Road that separately houses IDS Aesthetics, IDS Skincare and its affiliated clinic on the second storey of International Building.

IDS Epic Exchange
Discover the magic of Neulastin

A proprietary, delivery system that enables active ingredients to penetrate and be delivered into the target areas at therapeutic concentrations while healing our skin from the daily environmental damages resulted from UV, HEV, Blue Light and pollution.

IDS Methodology
Results over Advertising

From years of cumulative experience, we approach skincare issues by being problem-first, not machine-first

IDS sets itself apart by innovating protocols, by combining different devices to enhance the results and/ or supplementing the protocols and procedures with their proprietary skincare.

Event Calendar

We're live!

Find out all about our new products, services, and offerings in this “digital chapter”, and get a chance to join in the list for current and upcoming campaigns, as well as being selected for limited pre-launch passes.

That’s not all. IDS Group is also launching it’s first-ever, ambassador’s program, which we call, The IDS Circle. Read up more about it!

Follow us on social, or join the mailing list on IDS Skincare/ IDS Aesthetics, to get more updates on the Digital Book.

See you at International Building!

We're Live

Be a part of The IDS Circle.

Starting from this year, IDS Group is embarking on a journey to build up a community of loyal users with you.

You've used our products, tried our services. You'd probably know best what work and what can be improved on. 

So as we embark on a growth journey bringing more new products, services, and treatments, as well as new brands under the group, we want you to join us and be a part of this inner circle. You'll be able to enjoy perks like being the first to get your hands on our new offerings before everyone else!

Introducing the IDS Circle

This Chinese New Year, 2 lucky persons will for 20 secs, get a chance to grab $2020 worth of IDS products and services!

To join:
1. From now until 15 Feb, make your IDS purchases at any of our IDS independent outlets @International Building, Novena Specialist Center, and Robinsons The Heeren (only applicable to the IDS Aesthetics outlet).
2. Winners will be announced on 17 Feb, 11am, on our social media.

PS: No catch, no minimum spend required!

Ang Pow Rush

The most Epic One-For-One you'll ever see.

Exchange 1: New to IDS and keen to try us? Simply exchange your current used skincare products (any brand) for a full size IDS Skincare product.

Exchange 2: Already with IDS and dying for a deal? Bring down your empty IDS Skincare bottles, and you'll get an instant discount of up to 50% on your purchase.

That's not all. All participants selected will also get a chance to be part of our trial program. Be the first to try our new soon-to-be-launched Super Sunscreen that offers both UV and Blue Light protection!

You heard us right! Join The IDS Circle now!

Epic One-For-One

IDS Group - Profhilo Celebration


IDS Group Pesents:


Get started on your journey to a much more defined and naturally-contoured face!
In this month of all things Contouring, enjoy a plethora of promotions from a la cart discounts, down to bundle packages that goes up to 40% ++.

That’s not all.

10 lucky members from the IDS Circle will be selected to try a popular treatment from IDS!

Face Contouring Month

Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!
Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!
Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!
Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!
Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!

Dr SK Tan’s interview on Channel 8's Morning Express

Dr SK Tan’s Interview

Dr Ben Yim’s interview on CNA’s Talking Point

Dr Ben Yim’s Interview
Due to MOH Safe Distancing Measures, all events are currently suspended.

Stay tuned to our upcoming event!

Dr Liz Lum’s interview on Gold 90.5FM

Dr Liz Lum's Interview
Customer Care
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